TechCrunch | August 3, 2020 12:23:04Apple will start selling its iPads and iPhones in Germany’s top three department stores beginning this month, the company announced today.
The move comes as Apple looks to boost sales in the country, where sales of smartphones and tablets have slumped.
The company’s chief executive Tim Cook said the iPad and iPhone are a key part of the company’s strategy to reach customers in Germany and beyond.
“Our goal is to help make it easier for German consumers to get connected with and use our products,” Cook said in a statement.
“This is why we’re making the move to offer more products in Germany.”
Cook also said Apple is investing $250 million into its distribution network in Germany, as part of a $1 billion investment plan that the company said would help accelerate its growth.
“With the growth of our stores in Germany now exceeding 10 million, we’re looking to bring more value to our customers,” Cook added.
“We’re excited about what we’ll be able to offer customers in the future.”
The announcement comes as German authorities have said that the country has the second-highest number of counterfeit products per capita, ahead of Italy.
The country is also a major exporter of counterfeit goods, which often end up on the black market.